Irrational Encounters With The Modern World

Man’s Best Friend And Worst Choice Of Business Name.

There is a newsagent in Byres Road famous for the cards in its window. Famous, at least, to those looking for flats to buy, rent, or share – it is one of the few places that still hosts adverts in this manner, and has proved to be an invaluable resource for many. It is also useful for finding handymen and other local services.

In late 2008 or early 2009, I noticed an advert that struck me for a number of reasons. I took a photo of it on what was my first camera phone. The quality isn’t great, but it serves its purpose – to remind me of it, and to illustrate, now, this blog post.

The headline read “Dogs Pee In Bushes.” I am sure that bushes are one of many vicinities where pooches relieve themselves, and it transpired that this was the name of a dog-walking company.

Reading on, past the general information regarding the options and prices available, it turns out that this new commercial endeavour had been established by one “K. M. Bush.” My first question, then, is why not play on the similarity in name to Kate Bush, and call your dog-walking company Hounds Of Love?

It becomes apparent that, given the proprietor’s name is Bush, there are all kinds of unexpected connotations that may be attributed to the previously strange-but-innocent company name. Dogs pee in Bushes? What you and your family allow the canines in your charge to do is perhaps best announced more discreetly, especially if it gives the impression that it may involve bestial watersports.

On balance, I suspect that it was a laboured attempt to tie the nature of the service to the name of the business owner. While it is hardly clever or catchy, it is at least more concise than “The Horticultural Locations of Canine Urination.”

dogs pee in bushes ad

 

 

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