A major international soft drink manufacturer has recently begun emblazoning common first names on containers of their main products. I am unwilling to name the company in question, as I do not believe in giving most brands any undue mention that may help further embed their names in the public conscious. I am also certain that you can imagine who I refer to, given my opening sentence. They are not known for scrimping on their advertising or sponsorship budgets.
It is probably a shrewd move on their part to personalise bottles, leading people to seek out specific names and perhaps buy something they would otherwise not have purchased. I detest advertising and marketing though, and the dedicated psychologies that target consumers in attempts to sell us things we do not need and that do not benefit us. I make a deliberate effort to try and remain unsusceptible, as far as possible, while being aware of the power of suggestion. I despise commercials that are designed to tempt us by asking “why not try…?” or telling me to “go on,” “treat myself,” or that I “am worth it.” Use of these and similar phrases is a sure-fire way to make me boycott whatever service or product you are hawking.
In the supermarket recently, I noticed a display of these canned soft drinks. Rather than being aimed at one person, as the individual bottles are, the multipacks are for sharing with “friends” or “family”, something about “summer”, and the one that caught my attention – “everyone.”
It is not clear to me how it can be possible to share twelve cans with “everyone.” One possible explanation is that this multinational corporation has now developed such a messianic view of itself that it believes that its primary carbonated output is akin to five loaves and two fish. Even Jesus only managed to feed five thousand in that way, considerably less than the current population of the world which could generally be considered to constitute “everyone.” With approximately seven billion people on earth, most are going to get barely a sniff from this particular pack size.
Another possibility is that a dozen people is indeed everyone. Given that there are no provisos, such as “everyone at your party” or “everyone in the meeting,” perhaps this design was accidentally released for sale early, being intended to go out after the nuclear holocaust/flooding/mutated superbug decimated our human number down to barely double figures. If this is the case, then how could the manufacturer know just how many survivors would be left? Conspiracy theorists, you can have some fun here if you wish.
A more realistic slogan would be to advocate sharing beverages with The Dirty Dozen, or with 12 Angry Men. You could try giving them to the days of Christmas, or to the Christian apostles. If you were so inclined, you could have one and spread the rest around every member of your favourite football team. Alternatively, they could have stopped short of quantifying who you should share it with, as it seems they have grossly underestimated how many of us there are.
When I ran the above observation past a friend, she envisaged a far different scenario – that you would share this liquid by opening a pack and distributing the contents freely to other shoppers around you. I much prefer this idea, taking the caption at face value and immediately presenting passers-by with tins as instructed. It would be similar to the experiment conducted in the brilliant pop-culture Adam And Joe Show of the late nineties, when they helped themselves to the free percentages of promotionally-marked items.
In response to this global supplier’s current strategy of printing different names on their bottles, the makers of Scotland’s homegrown and most popular soft drink adopted the idea with tongue firmly in cheek. Tying in to their own current advertising campaign, they printed up several thousand limited-edition bottles with the girls name Fanny. As well as being an outdated forename, the term is an everyday slang name for the female genitals and – therefore – also used as a (relatively mild) insult, often between friends and on a par with eejit or numpty. Ya mad fanny.
They also produced bottles named Tam, Rab, and Senga – the first two being very common Scots versions of Tom and Rob, and the third being a ubiquitous though now largely under-used girls name.
Given the dual meaning of “fanny,” it is easy to derive risque or vulgar humour from it. For instance, with reference to the photo below, it can be said that it is wet and it tastes good; it is best enjoyed when it is wet on the inside; some guys see it and lose their bottle; nothing wrong with a bit of fanny juice. You can probably come up with your own too, and by placing two bottles together you can refer to them colloquially as “a pair of fannies.”
I do hate advertising, and yet I have a wee soft spot for a local, highly successful business whose ad campaigns are famously risky, cheeky, bold, funny, innovative, silly, memorable, definitely Scottish, parodical, and genuinely entertaining. It makes them a lot more tolerable.
Having found ourselves in a stranger’s flat, drinking after a night in a club, a good friend and I had an experience that we still recall vividly.
She had been dancing with a guy who removed any fear or intimidation by immediately assuring her that he was gay. Once the club shut, he and his two pals invited her to join them back at his flat in the southside. With the promise of further alcohol, and unwilling to go home for the reasons explained in part one (linked to above, and password-protected until my friend approves its publication), she was enticed into a black hack with them – grabbing my hand and taking me with her.
We sat in this high-rise flat, drinking and chatting, laughing and ignoring the large number of insistent phonecalls that she kept getting. It transpired that her new gay chum was not, as such, gay. This was just the simplest way he had found to get someone to dance with him, in the dancefloor absence of his friends and knowing that the majority of girls would see such a request as an unwanted come-on.
We learned that he had been born a she, addressing his disaffection with the sexual organs of his birth by having his gender clinically reassigned. He was quite nonchalant with this information, given that we had only met an hour or two previously, but my friend and I are both open-minded enough to accept it at face value. Our background is also in art and theatre, creative industries known for their many “alternative lifestyles,” and we had happened to study alongside someone who had undergone the same transition – so very little shocks us in that regard. We are no Richard Littlejohns, sympathising yet simultaneously condemning, being supportive while instigating provisos. Personally, with regard to alternative lifestyles, I would suggest that the only truly “alternative” life-style is death.
I subscribe fully to the mantra posited by Bill Hicks, making his final point. He summed up perfectly how I feel about personal freedom, life choices, censorship, and the nature of offence.
Our host talked us through the physics, or perhaps the biology, of his new appendage. I forget the particulars now, although I think it involved removing skin from other areas and sculpting something which he had a say in the size and shape of. He had a girlfriend, who wasn’t around that evening, and she would assist him with the physical and literal pumping-up of said member, creating something that was rigid enough for her to get pleasure from.
The mechanics of it, explained quite fully and graphically at the time, are now hazy with the passing of time and the consumption of alcohol that night (and, indeed, morning.) I am certain that you can find out more about the procedure if you wish, the internet being a valuable resource for all manner of information and photographs (medical and otherwise.) He had had the operation done on the NHS, the surgery costing something in the region of sixty-four-thousand pounds. It may have been slightly more than that, but it would be too convenient in the context of sexuality to suggest that it had cost “sixty-nine” thousand, and so I have used the figure 64,000 for its appearance in popular culture.
Having fully described the whys, wherefores, and workings of his amended genitalia, the next logical step was to enquire if we wanted to see it. I got the impression that it was a rhetorical question, and cannot now guarantee that he actually waited for my friend to answer in the affirmative before – in modern parlance – whipping it out. Being the only female in the room, perhaps he felt (or hoped) that it would hold some greater interest for her. Being male and thoroughly heterosexual, for me there was (to quote Chic Murray‘s comment about the far more mundane occurrence of a surgery door opening) no novelty to it.
And yet, there kind of was. Purely from a curiosity standpoint, of wondering what a £64,000 penis looked like. I was unlikely to ever get a second chance to glance such a thing and, while I would never have asked to see it, here it was being thrust into my line of sight. My friend was nearer than I, and she got the better look – my view was partially obscured, and I was not sufficiently interested to get out of my seat and walk over to examine it in any great detail. Even she resisted the invitation to grasp it. I will say this, though – from what little I saw of his sixty-four-grand penis (which was actually quite a lot, considering), he definitely got his money’s worth.
I have not seen that guy since, and am not even sure that I would recognise him again, but it was a memorable night and another unique bonding experience in what is one of my closest friendships. The very existence of this blog is due to events like this – situations which naturally progress and make perfect sense at the time, but of which hindsight sees only the absurd culmination and demands the question “how the fuck did that happen?”
Half the time I do not know, even when I remember precisely the steps involved, but it reassures me that at least I am not living an entirely boring life.
A few years ago, I was working backstage on a pantomime – in line with my profession – and there was a company night out on Sauchiehall Street.
Drinking in a long, narrow bar somewhere opposite The Garage (or The Gay-Rage, as it is known colloquially), I saw the coolest guy I think I have ever encountered. He was chatting to (rather than chatting up) every girl in the place, making his way from high table to high table, drunk and a bit cheeky, but not lewd, and more entertaining than annoying. He was doing this much to the chagrin of one woman in particular, and from watching them it was obvious that they were, or had recently been, in some form of relationship. She was incensed, and he didn’t care.
As he made his way further into the bar, stopping by the ever-glamorous dancers at our table, you could see the machinations in this girl’s head, as she looked at him, looked at the empty glasses on the bar in this relatively quiet pub, and back to him. It didn’t take a genius to work out where this was heading, and – not being a genius – I foresaw it.
He was at the table next to ours, the second last in the pub, standing with his back to the door. There were two girls sitting at the table facing each other, and he was standing talking to them. They were humouring him, not enamoured by his presence but not giving him what could best be termed “fuck off ” vibes either.
She picked up an empty Stella glass (that brand, naturally), and advanced upon him. There were only a couple of us watching her, and I saw her turn the glass sideways in her hand before smashing it lengthways over the back of his head. Everyone turned to look, she stormed out the whole length of the bar and disappeared. His momentary shock at the impact lasted mere seconds, before he apologised profusely to both girls while brushing glass off his shoulders like it was transparent dandruff shards.
In front of the whole bar, he walked all the way to the glass door, lit up a cigarette, then stood outside the window smoking it, his back in full view of everyone watching.
It was the most pathetic attempt at glassing I’ve seen, designed to make a noise and a point rather than draw blood, and the coolest possible reaction I could ever have imagined: dust yourself off, apologise, and have a smoke.
This city is crazy, but I love it.
About seven years ago, I worked in a pub on Sauchiehall Street. It was my first weekend shift, and I collected glasses.
They issued me with the green plastic tray, and sent me on my way. It was a shit job. I hated the music and the clientele, my boss tried to be nice but was a tight, patronising, tunnel-visioned weed, the Friday and Saturday nights were heaving with punters, and I spent the whole time avoiding drunk neds or picking up and washing glasses covered in their mutant DNA.
About an hour before closing, at our busiest time (people used to queue to get in. To a pub), I had just filled my wee green plastic tray with another twenty glasses, and turned to make my way back in to the back bar. As I turned, I heard from behind me the telltale sounds of glass smashing and a lassie screaming. Bodies scattered, girls screamed, guys shouted, bouncers came running. Some guy had taken a dislike to another, and using his Budweiser bottle (what else?), he smashed it off a table and thrust it into the guy’s face. The usual, and anticipated reaction, when hit in the face with a broken bottle, is that you bleed a bit, maybe fall down dazed, call an ambulance. That’s the expected response.
This guy was different. He didn’t like being stabbed in the face with a bottle, so he picked up the tall, heavy barstool on which he’d been sitting, and fucked it across the other guy’s jaw. The bar emptied, the police came swarming in, at some point CID turned up to take witness statements – the story was something along the lines of, the glasser was acting cocky and targeted a local gangster, and now he’d been fucked in the head with a barstool he was experiencing regret and – moreso – immense fear of retaliation.
When we closed the bar, the carpet was still wet with blood. That was my first shift in a Glasgow pub. It was the same pub where, at closing time, treasure could often be found. I have, to this day, an engraved foreign army hip flask that I found behind a stool. And a black knitted ski-mask, of the type famously/stereotypically worn by the IRA.
It was also the same pub where, emptying dregs into the sink, one night a small dead fish came out of a glass. I still have no idea where it came from, or how it came to be in our fish-tank-less pub. It was definitely a fish though, and dead. One of the bar staff put it in a new glass, with soda water, a straw, and a slice of lime, and sat it on top of the dishwasher. I spent the whole evening offering any bar staff passing through a pound if they would drink it. When they inevitably declined, I upped it to a pound fifty. Still no takers.
Crap pub, horrible job, couple of good stories.